|
|
Legibility Research Review (55-207)
Theme: Legibility & Human Factors
Original Broadcast: December 2, 2008
Legibility research does not exist in a vacuum. It is based on real world environmental factors that change according to the attributes and functionality of the space. This course discuses key design issues related to improving sign legibility for indoor and outdoor signs. Research support is also included. Key areas include:
- Legible indoor environments and the ADA
- The balance between legible vehicular and pedestrian environments
- Typography selection and legibility research
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40 |
One
CD |
$120 |
Advanced Software Review (55-206)
Theme: Documentation and the Design Process
Original Broadcast: Tuesday, October 28, 2008
This review focuses on the software developments that environmental graphic designers, exhibition designers, and fabricators need to know when selecting and managing software in their offices. Issues include:
- Advances in Illustrator and dimensioning plug-ins
- The integration of animation and compilation programs like Adobe After Effects
- Advances in Sketchup including rendering and modeling plug-ins
- Filemaker advances
- Utilizing Vectorworks as a graphic information system
- Trends in upgrading to Autocad or Vectorworks
Speaker: Andrew Parsons, Environmental Graphic Consulting
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40 |
One
CD |
$120 |
Managing in a Tough Economy (55-205)
Theme: The Business of EGD
Original Broadcast: October 16, 2008
How are firms plotting future strategies based on the current economy? Which sectors and regions have become hot and which areas have cooled? Issues include:
•Key Design Strategies and Directions for a Tough Economy
•Focus on New Technologies and Design Markets
•International Scope in Key Design Sectors
•Greater Integration with Architecture Firms on Diverse Projects
•Flight to Institutional Markets
•Focus on the RE Markets
Speakers:
Jonathan Bryant, Sasaki Associates,
Robert Goes, Design Goes, Amy Lukas, Infinite Scale Design Group
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40 |
One
CD |
$120 |
Billing Practices for More Profit (55-204)
Theme: Business Practice
Learn from the SEGD salary and billing survey—as well as interviews with leading EGD firms—about structuring fees for greater profitability. Includes the most profitable areas of design, fee pitfalls to avoid, and profitable fee structures.
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120 |
Green Audit and Best Practices (55-203)
Theme: Sign Codes
The SEGD green audit is an approach and philosophy on handling specific EGD projects. Based around longevity and ongoing management of the sign system, it creates a structure that designers can utilize as a tool for any project. Not just applicable to green projects, this course takes a green approach to all projects.
Speakers: Naomi Pearson; Craig Johnson, Interpret Green; Danny Schneider, Vista System; Mike Santos, Nova Polymers
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120 |
ADA Audit (55-202)
Theme: Sign Codes
Sponsored by VectorWorks
SEGD has developed an ADA certificate program, which consists of five courses. The final step (which can be taken at any point in the process) in receiving the certificate is completion of the ADA audit, which consists of documenting sign projects for ADA approval. The audit includes written specification, documentation, and enforcement criteria and has been reviewed by members of the ANSI committee as well as state enforcement officials. Along with the audit, this course reviews specific ADA enforcement issues, particularly in states like California, New York, Texas, and Florida.
Speakers: Grady Brown, ASI; John Souter, Accent Signage Systems
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40 |
One
CD |
$120 |
Branded Environments: Theory and Practice (55-201)
Theme: Exhibition & Experience Design
Branded environments have grown from a narrow specialty area to a rigorous design process impacting areas as diverse as hospitals and airports. Learn how branded environments developed into a mature design process, survey brand environment techniques employed today, and review how brand environments are employed in healthcare, exhibitions, and other building types.
Speakers: Kelly Kolar, Kolar Design; Mary Dietrich, Kolar Design; Jean-Pierre Lacroix, Shikatani Lacroix Brandesign
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120 |
Information Design Techniques (55-200)
Theme: Information Design
Information design has become an important part of environmental graphic design with facilities looking to see how environmental graphics can fit inside an overall information plan. Focusing on information and communication design as a holistic concept from web to print to environmental graphics, this course is appropriate for environmental graphic designers who want to expand their design approach. Topics include:
• Information mapping
• Information design for healthcare facilities
• Information design for transportation
• Information design for interpretive parks and facilities
• Integrating information planning into your projects
Speakers: Holly Ruskie, Conifer Research; Tom Esch, San Jose International Airport
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40 |
One
CD |
$120 |
Exhibition Design and the International Audience: Theory and Approach (55-199)
Original Broadcast: April 24 2008
Theme: Exhibition & Experience Design
The international exhibition used to be the benchmark for leading designers. World’s Fairs and large international exhibitions set the standard for communication approaches to a broad audience. This lecture will focus on bringing the discussion of international exhibition into the 21st century. From the simple label to the full graphics program, learn about core typography, layout, and narrative structure. Included:
• Historical approaches
• Typography history and approach
• Multiple languages and symbols
• Balancing written and pictorial information
•Information approaches and digital signs
Speaker: Lucian Leone, Leone Design
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40 |
One
CD |
$120 |
EGD in Healthcare: Information Standards (55-198)
Theme: Experience Design
Original Broadcast: March 27, 2008
Most major healthcare facilities are developing specific standards for information delivery. Learn about best practices and field research in:
• Multiple languages
• Unit/room numbering
• Interpreter instruction standards
• Maps and handouts
• Directory information
Speaker: Elizabeth Anderson, Anderson Krygier, Inc.
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40 |
One
CD |
$120 |
Documentation Practices Two Part Course
Theme: Documentation
Developing a 3-D Documentation Practice (55-196)
Original Broadcast: February 28, 2008
Clients expect designers to visualize and present documentation in three dimensions. This course focuses on the following areas of three-dimensional design:
•Integrating drawing, three-dimensional sketch modeling, and design documentation modeling into the design process
•Leading software applications and their use in the modeling process
•Three-dimensional drawings for the fabricator
Speaker: Speaker: Kevin Penland, 505 Design
Developing a Documentation Process (55-197)
Original Broadcast: March 4, 2008
Environmental graphic design projects are developing bigger and bigger documentation packages without clear standards in place for the development of consistent drawing sets. This course focuses on some current best practices in the development of document packages in the following areas:
•Documentation page formatting standards
•Best practices for the placement of specifications in the drawing package
•Use of architectural documentation symbols
•Coordinating with architectural building drawing sets
Speakers: Clayton Moss, FORMA; G. Scott Souchock, G. Scott! Design
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40 |
One
CD |
$120 |
| Two
CDs |
$75 |
Two
CDs |
$190 |
Pioneers of Wayfinding: Celebrating International Wayfinding Month 2008
Wayfinding Month 2008 courses sponsored by Akzo Nobel
Celebrate International Wayfinding Month with lectures by leading environmental graphic designers and wayfinding thinkers. Go in-depth into how designers develop their wayfinding philosophies and integrate them into their design practice. Perfect for designers looking to develop their own strategies for wayfinding, this course is also a great way to learn how many popular design practices were developed.
Part 1: Urban and Outdoor Wayfinding (55-193)
Original Broadcast: January 24, 2008
Speaker: Wayne Hunt, Hunt Design
Part 2: Interior and Healthcare Wayfinding (55-194)
Original Broadcast: January 29, 2008
Speaker: Kate Keating, Kate Keating Associates, Inc.
Part 3: Maps and Symbols (55-195)
Original Broadcast: January 31, 2008
Speaker: Lance Wyman, Lance Wyman Ltd.
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40 |
One
CD |
$120 |
| Two
CDs |
$75 |
Two
CDs |
$190 |
| Three
CDs |
$100
|
Three
CDs |
$240 |
Advanced Legibility for Vehicular
Signs and the MUTCD (55-192)
Theme: Legibility & Human Factors
Original Broadcast Date: November 20, 2007
Urban and rural sign systems are expanding rapidly,
with towns, cities, counties, and regions developing programs. Learn
how designers have succeeded in working with MUTCD and local governments
on a number of legibility and other design issues. This course is
a must for all designers and fabricators working on outdoor wayfinding
systems and includes:
• a sample timeline of the approval process
• the current state of DOT legibility standards and issues
in leading states
• sign structural and foundation issues
• legibility for multi-jurisdiction systems
Speakers: John Bosio, Hillier; Sandy Hangar, Frazier Associates;
Kevin Cherashore, MSD
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120 |
EGD Model Contract (55-190)
Theme: The Business of Environmental Graphic Design
Original Broadcast Date: September 27, 2007
SEGD is in the planning stages of developing a formal contract to
be used in environmental graphic design projects. This course will
include:
• Billing methods and approaches
• Engineering and other outside consultation fees
• Handling expenses
• Intellectual capital, including electronic documentation
• Insurance and liability
The course will include a draft of a model document that includes
options for different approaches and issues. Input from participants
will appear in final document.
Speakers: James B, Astrachan, Astrachan Gunst Thomas;
Eric Fucci, Fucci & Friedman
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120 |
Universal Design and LEED Program
(55-188 & 55-189)
Theme: Sign Codes
Sponsored by ASI-Modulex with Dixie Graphics, Nova Polymers, and
Accent Signage Systems
What products, processes, technologies, and best practices are most
effective for environmental graphic designers? This two-course series
will go beyond the codes and delve into methodologies and innovations.
How have these innovations held up to scrutiny – and how can
you apply them to your next project?
Universal Design: The ADA State
By State and Canada 2007 (55-188)
Original Broadcast Date: September 8, 2007
The SEGD ADA White Paper Update is complete but the ADA will be
a state proposition for the next few years. This course will focus
on how the ADA is currently being updated on a state-by-state
basis, along with the same information for Canada. Included will
be The ADA White Paper, a state-by-state guide to its use, information
on updates, enforcement mechanisms, and how to ensure against
liability.
Speakers: Alicia Scheffler, ASI-Modulex, Shane Holten, SPH
Planning and Consulting; Matt Williams, Dixie Graphics
LEED and the EGD Green Paper (55-189)
Original Broadcast Date : September 11, 2006
SEGD will be releasing its Green Paper, consisting of a number
of strategies for environmental graphic designers to follow. In
this course, the SEGD Green Committee will focus on areas that
are of highest importance to designers, fabricators, and clients
including:
• Top five green strategies
• Top five effective ways to be part of LEED in EGD
• Top ten ways EGD designers can be green
• Top ten ways fabricators and manufacturers can be green
• Top five green material rating systems
Speakers: Michael Santos, Nova Polymers; Naomi Pearson, Pentagram;
Tom Horton, Gensler
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120 |
| Two
CDs |
$75
|
Two
CDs |
$190 |
Experience Design (55-187)
Theme: Experience Design
Original Broadcast Date: August 07, 2007
Experience design covers a range of business and design strategies
that go beyond the design of environments into the management of
complete audience experiences. This course provides case studies
in retail, exhibition, institutions, and urban wayfinding. An important
course for designers looking to integrate experience techniques
into their design practice.
Speaker: Brian Hords, O2
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120 |
Information Design Techniques
(55-186)
Theme: Information Design
Original Broadcast Date: July 17, 2007
This course is a must for all designers interested in the prevailing
wisdom in information design strategy in EGD and exhibition design.
This course covers all the current issues, arguments, and research
including information design utilizing landmarks and icons, number
of destination messages per sign, information spread across a number
of signs, sign message and wayfinding hierarchies, amount of text
on information sign, layout of text on information signs, and information
clutter in the environment.
Speaker: Sue Youngblood, Youngblood Design
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120
|
Design Intent Document Standards for
the Office (55-184)
Theme: Documentation
Original Broadcast Date: March 1, 2007
Sponsor: Akzo Nobel
What level of detail for design intent documentation works best
during different design stages? Learn what works best at the 50%,
75% and 95% stage in the design process. This course offers tips
on what level of detail and specification are needed for the fabricator
and client for different project types.
Speaker: Jan Lorenc, Lorenc + Yoo Design
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120
|
The Metrics of EGD (55-181,
55-182, 55-183)
Theme: EGD History
Original Broadcast Dates: February 6, 8, and 13, 2007
Over thirty years, EGD has changed from a set of practices spread
among many different design professions to the specific set of practices
of EGD. This course will explore how many of these ideas were developed
and how some key design metrics came to be. Learn how historical
development can be used to reflect current and future design practices.
Find out how design metrics can be integrated into your design practice.
The Metrics of EGD: Retail (55-181)
Explore the development of environmental graphics for stores,
malls, and big box facilities, how they were affected by strategic
business practices, and how future trends in globalization and
increased design innovation are changing approaches.
Speakers: Janet Jones, HOK, Craig Berger, SEGD
The Metrics of EGD: Healthcare
(55-182)
Beginning with some of the earliest healthcare systems, you will
delve into the development of design standards in hospitals, health
systems, and government and learn how they have been exploited
by designers.
Speaker: Craig Berger, SEGD
The Metrics of EGD: Transportation
(55-183)
Transportation facilities are among the most complex areas of
EGD. Starting with the early highway departments and train travel,
this course will cover the precedents for numbering systems, maps,
color, and symbols used in transportation.
Speaker: Craig Berger, SEGD
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120
|
| Two
CDs |
$75
|
Two
CDs |
$190 |
| Three
CDs |
$100
|
Three
CDs |
$240 |
Dynamic Branding (55-180)
Theme: Experience Design
Original Broadcast Date: December 21, 2006
Lighting, LED displays, sound, and temporary movable
displays are being utilized in institutional, commercial, and retail
environments. This course reviews all mechanisms for public branding
and advertising, and rates their effectiveness. Topics include metrics
for success; description and effectiveness of current technologies;
technologies by cost, effectiveness, and maintenance; rating the
branding experiences; and a case study of the Victory Complex in
Dallas.
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120 |
Advanced Legibility for Vehicular
Signs (55-179)
Educational Theme: Legibility and Human Factors
Original Broadcast: November 30, 2006
Are you developing an exterior vehicular sign program
for an urban area, residential development, campus, or retail strip?
If so, this course is perfect for you. Explore specific precedents
and research results in color contrast, typography, arrows, information
placement, and reflectivity. In commercial and identification signs,
there will be a focus on lighting glare and height issues. A must
for all designers of exterior wayfinding and identification signs.
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120 |
Best Practices in Color Development
(55-178)
Educational Theme: Materials and Fabrication
Original Broadcast: October 26, 2006
Sponsored by Matthews Paint and Accent Signage Systems
This in-depth, technical course will help you develop the highest
possible standard for selecting a color for use in a design. This
includes longevity, surface gloss, use of color in materials, and
determining exact color contrast specifications. The course concludes
with case studies on the color specification application process.
Speakers: Jeff Damm, Matthews Paint; John Souter, Accent Signage
Systems
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120
|
SEGD Salary and Billing Survey
(55-177)
Original Broadcast: September 28, 2006
SEGD is releasing its long awaited salary survey questionnaire with
a course focusing on recruiting, the effects of training and development,
and job descriptions. The course is for employers focused on hiring,
development, and retention.
Speakers: Margot Jacqz, Roz Goldfarb Associates, Alan Jacobson,
AGS, David Schpok, AGS
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120
|
The ADA, LEED, and Multilingual Resource
Program (55-174, 55-175, 55-176)
Educational Theme: Sign Codes, Information Design
Original Broadcast Date: September 7, 12, and 14
Sponsored by ASI-Modulex with Dixie Graphics and Nova Polymers
What products, processes, technologies, and best practices are most
effective for environmental graphic designers? This three-part course
will go beyond the codes and delve into methodologies and innovations.
How have these innovations held up to scrutiny, and how can you
apply them to your next project? The program is a yearly three part-course
intended to develop technical expertise among designers in the most
important areas design codes and methodologies.
What Wayfinding Systems Really Work
for the Blind and the Visually Impaired?
(55-174)
Original Broadcast: September 7, 2006
The ADA only lays out minimum requirements for sign legibility
for the blind and visually impaired. How can the ADA work to create
truly accessible environments for both of these populations? This
course will begin with the base of research that exists for how
the blind and visually impaired navigate. It will provide effective
scenarios, from basic upgrades of existing sign systems to institutions
that specialize in serving specific population groups. The course
will also address the new SEGD ADA White Paper and how it is to
be utilized.
Speakers: Matthew William, Dixie Graphics, Joseph F. Cioffi,
InTouch Graphics, Inc., Kris Key, ASI-Modulex
The EGD LEEDS Resource Guide (55-175)
Original Broadcast: September 12, 2006
This course will focus on actual materials and methods, including
substrates, specialty materials, coatings, and modular methodology.
These will be applied to the SEGD strategy guide, which will also
be discussed.
Speakers: Tom Horton, Gensler, Michael Santos, Nova Polymers,
Randall Crabtree, Matthews Paint, Meredith Flannery, Forms and
Surfaces, Beth Gillispie, Acorn Sign Graphics, Nora Norby –
Banner Creations
Multi-Lingual Solutions –
What is the Most Effective Strategy? (55-176)
Original Broadcast: September 14, 2006
Symbols, multiple languages, interpretation, and print graphics
all have their place in making environments that are accessible
to multiple language groups. This session will focus on solutions
that have worked to combine human resources, kiosks, printed materials,
signs, and environments. Strategies will range from single language
solutions responsive to a universal audience to solutions that
respond to niche demographics.
Speakers: Wayne Hunt, Hunt Design, John Bosio, Hillier Group,
Mercedes Perry, Columbia Presbyterian Hospital
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120
|
| Two
CDs |
$75
|
Two
CDs |
$190 |
| Three
CDs |
$100
|
Three
CDs |
$240
|
Testing in Exhibits and Environments
(55-173)
Educational Theme: Experience Design
Original Broadcast Date: Thursday, July 27, 2006
Exhibitions and environments are developed by a high degree of testing.
This survey course will cover a variety of testing techniques used
in trade show design, museum exhibit design, and experience design.
The course will end with a discussion on how these research techniques
can be applied to a variety of EGD and exhibit projects.
Speakers: Candy Adams, The Booth Mom; Rina
Plapler, FutureBrand New York; Jeff Heyward, People Places Design
Research
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120
|
Symbol Strategy: Wayfinding Techniques with
Numbers, Letters, Landmarks, Unique and Universal Pictograms
(55-172)
Original Broadcast: July 6, 2006
Nearly every wayfinding project uses symbol representation
to convey information simply, easily, and legibly. This course starts
with a symbols matrix, a palette of symbolic representations, and
standards for how they can best be applied to different situations.
This palette will then be applied to two contrasting wayfinding
projects in transportation and healthcare. This course is a must
for any designer interested in developing a philosophy around symbols.
Speaker: Samar Hechaime, Perkins + Will
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120 |
Strategic Return on Investment: Case Studies
(55-171)
Original Broadcast
Date: May 25, 2006
What metrics are EGD firms using to justify high design value and
a greater role in the design process? Hear three case studies in
branding, environmental graphics in architecture, and wayfinding.
Get specific answers on how projects are designed to increase value
for the client. Case studies include Lester B. Pearson International
Airport in Toronto and CNN Studios.
Speakers: Michael Gericke, Pentagram; Todd Vaught, Sky Design
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120 |
Typography and Legibility in EGD
(55-170)
Original Broadcast Date: May 4, 2006
Not just any type font can be effective in the environment. This
lecture delves into how type fonts are designed to be used in and
environmental setting, what tweaks to existing fonts have improved
legibility, and what research teaches us about effective fonts for
the sighted, aged blind and visually disabled. The lecture concludes
with advice on how a designer can effectively select and design
fonts for their environmental graphic design projects.
Speakers: Stephan Oliver, Publix; Phil Garvey, Pennsylvania State
University; Matt Williams, Dixie Graphics
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120 |
Modularity in EGD (55-169)
Original Broadcast Date: April 18, 2006
Designers are learning that developing a design strategy around
modularity allows for great flexibility and substantial innovation,
while saving money for the client. This design lecture establishes
how modularity works on a number of levels including the most efficient
techniques for integrating modularity into a wayfinding and identity
design process, working with modular sign companies, and maintenance
and management issues. Finally, the lecture will offer a sample
design process used in developing a modular program.
Speakers: Gary Stemler, Nordquist; Robert Brengman, Corbin; David
Noshay, SignComp
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120
|
Architecture in EGD (55-168)
Original Broadcast Date: April 5, 2006
Integrating environmental graphics into the architectural design
process is one of the biggest issues facing the EGD field. This
course charts how progressive architecture and design firms integrate
EGD into conceptualization, schematic design process, design process,
and design documentation. The lecture also offers tips you can use
to orient your firm, philosophy, and practice to work inside the
architectural design process.
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120 |
Drawings with Soul: Documentation
That Gets Your Point Across (55-168, 55-169)
Two-Part Course
Original Broadcast Dates: March 2 & March 6, 2006
Environmental graphic designers cross many boundaries
in their work, the biggest in the area of documentation. Depending
on the project, they must work with architects, facilities managers,
clients, and more. This two-part course, focusing on a documentation
strategy, is targeted at designers with strong documentation experience
who want to expand into documentation strategy.
The Logical Document (55-166)
Drawings link to spreadsheets link to databases. This session
will focus on the design formats and symbology that work best
for creating complex document sets. Not a computer or technical
primer but focusing on design formats used in database software
and drawing software, this course is for an office focused on
making design that is systems oriented.
Speaker: Scott Souchak, G. Scott! Design
Drawing with Soul (55-167)
Environmental graphic designers and exhibit designers are not
architects. They deliver concepts and processes through design
intent. This lecture will bring together a variety of approaches
to documents that are meant to reach a variety of people. Starting
with a grid of possible end users, the lecturer will walk through
various design intent documentation approaches from concept boards
to tight guidelines. The lecture will also contain a discussion
group on what documentation strategy works best for which situation.
Five speakers from leading design firms will participate in this
discussion.
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120
|
| Two
CDs |
$75
|
Two
CDs |
$190 |
Wayfinding Beyond the Book: An International
View (55-162, 55-163, 55-164, 55-165)
Four-Part Course
Original Broadcast Dates: Jan. 24, 26, 31, and Feb. 02, 2006
Click the links below to see details, preview
audio clips, and slides.
The world is becoming a much smaller place, not
only due to easier travel, but also the rapid technological and
development rise of Asia and the Middle East. This lecture coincides
with the introduction of SEGD's new book, Wayfinding: Designing
and Implementing Graphic Navigation Systems. The start of a program
exploring international and multicultural wayfinding development
issues, as well as their impact on design in the U.S., this series
is perfect for people interested in design ideas around the world
and their impact on design at home.
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120 |
| Two
CDs |
$75
|
Two
CDs |
$190 |
| Three
CDs |
$100
|
Three
CDs |
$240
|
| Four
CDs |
$120 |
Four
CDs |
$280 |
Dynamic Design Strategy in EGD: Two-Part Course
(55-160, 55-161)
A Survey
of Dynamic Design (55-160)
Healthcare, institutions, retail, banking, stadiums,
exhibitions. All these facilities are rapidly incorporating touch
screens, dynamic screens, and other interactive and passive approaches.
This course surveys the success or failure of a variety of technologies,
user approachability, and economics. Also included is the state
of technologies in these areas and what to look for when developing
such projects.
Dynamic Demystified! (55-161)
Want to get involved in dynamic design programs, but not sure how
to orient them into your existing projects? This course reviews
approaches by different architects, environmental graphic designers,
and exhibit designers, including an overall approach to developing
a story, selecting a technology, and defining a content management
program. Design process case studies involve point of purchase kiosks,
dynamic wayfinding, and integration of changeable screens in retail
and institutional programs.
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120
|
| Two
CDs |
$75
|
Two
CDs |
$190 |
Integrating Color in EGD (55-159)
Selecting color for EGD projects is among the most
difficult tasks that most designers tackle. Established designer and
color consultant Julie Salestrom. addresses color trends, a practical
approach to color, and integrating color into the overall design process.
Topics include an introduction by Jeff Damm of Matthews Paint, a personal
and practical approach to color, color psychology, and specifying
color and materials.
Speakers:
Julie Salestrom, SalestromDesign & EGG; Jeff Damm, Matthews Paint
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120 |
Research and Design (55-158)
How many feet apart should signs be? Is color truly
useful in wayfinding? Ongoing research has a direct impact on EGD.
This course begins with an overview of research and its impact on
design and building codes. Then learn which research sources exist
and where they are applicable. Also included is an overview on how
to look at and interpret a specific research report.
Speaker: Phil Garvey, Visual Communication
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120
|
Billing Approaches for EGD Firms (55-157)
It is difficult to determine EGD fees. Clients
often expect an architect's percentage fee or a small consulting fee
that does not include project management. This discussion reviews
preliminary results of a new billing survey and includes a discussion
of different billing approaches and experiences. Part of the discussion
includes justifications for specific fee approaches.
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120 |
EGD Codes and Regulations: Three-Part Course
(55-154, 55-155, 55-156)
Seven Things You Need to Know About the ADA (55-154)
Speakers: Kristian Key, ASI/Modulex; Tom Claus, ISA; Jim Chapman,
Nova Polymer
The LEEDS Materials Guide (55-155)
Speakers: Craig Berger, SEGD; Matt Williams, Dixie Graphics;
Isaac Marshall, Aldrich Pears; Leslie Gallery Dilworth, SEGD
A Multilingual Design Strategy (55-156)
Speaker: Jim Bolek, JRC Design
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120
|
| Two
CDs |
$75
|
Two
CDs |
$190 |
| Three
CDs |
$100
|
Three
CDs |
$240 |
Advanced Message Schedules (55-153)
Message scheduling is one of the most important
elements of developing a sign, wayfinding plan, or exhibition plan.
This course covers message schedules at an advanced level, including
numbering systems, linking to plans, and applying message scheduling
to a range of different projects. Learn how message schedules can
be formatted for different uses in a project and get information on
the most advanced software approaches today including Filemaker and
Vectorworks.
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120 |
Town, Gown, and Crown: Linking Wayfinding
Plans Between Private Campuses and Public Places (55-152)
Nearly every campus project, including universities,
corporations, hospitals, and hotels, has a public component. This
course addresses the wayfinding and identity linkage between the public
realm and private projects, including organization, design development,
stakeholder development, and destination hierarchy. Included is a
university program, a corporation, and a healthcare facility.
This course includes a sneak peek at the Urban Wayfinding Education
Workbook developed and sponsored by Hillier, including articles, tutorials,
and case studies on working with cities and towns on the financing,
design, implementation, and maintenance of sign systems.
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120
|
Advanced Room Numbering (55-151)
Based on past tradition and present issues, what
room number structures work best for what type of facilities? This
course focuses on three building types where numbering is a critical
issue: airports, hospitals, and office complexes. But the conventions
can apply to almost any building type.
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120
|
Creating Effective Designer Guidelines
(55-150)
John Muhlhausen,
one of the founders and leaders of SEGD, is back! Hear him speak on
one of the foundations of environmental graphic design: developing
design guidelines. Guidelines codify your design intent and ensure
that future users maintain design consistency. Using leading design
guidelines from the past and guidelines from corporate, transportation,
other wayfinding, and branding projects, John shows you what it takes
to create a complete and long-lasting design guideline.
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120
|
Managing Your Firm: Recruiting and Promoting
(55-149)
The number one
issue affecting firms is recruitment of new employees, with a large
mismatch between job skills and job positions at every level of EGD.
Meanwhile, employees attempting to enter the field are desperately
trying to fit their skills into the needs of employers. As an employer,
learn about:
•
|
job
description that attract the best employees
|
•
|
recruiting
employees for specific jobs
|
•
|
accessing
recruits
|
s an employee, learn:
•
|
how
to tailor your resume to fit specific jobs
|
•
|
quick
ways to pick up additional skills
|
•
|
outlets
for pursuing firms
|
•
|
how
to frame salary requests
|
peakers
Robert Goes, DGI; Craig Berger, SEGD
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120
|
The EGD Design Intent Document Package (55-147,
55-148)
Two-part Course
A successful environmental graphic designer must
master how to develop design intent documents and design intent packages.
These courses review the keys to developing successful design intent
documents, packages, and strategies for managing design intent. Sessions
include:
The Core Design Intent Document (55-147)
Speakers: George Lim, Tangram Design; Craig Berger, SEGD
A Linear Approach to Design Documentation (55-148)
Speaker: James Keppel, Ellipsis…
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120
|
| Two
CDs |
$75
|
Two
CDs |
$190 |
Telling Stories: Museum Exhibits, Trade
Shows, Themed Spaces, Landscapes, and More (55-143,
55-144, 55-145, 55-146)
Four-Part Course
No EGD assignment is more complex than exhibition design: the art
of telling a story with graphics, objects, interactivity, and space.
This growing field is now a discipline that brings together designers,
writers, historians, and technical specialists to create spaces that
communicate. This course assembles top practitioners of this dynamic
field to discuss the past, present, and future of EGD as a way to
tell stories.
Sessions include:
The Big Picture: Telling a Story with EGD (55-143)
Speaker: Jonathan Alger, Chermayeff & Geismar Inc.
A History of Exhibition Design (55-144)
Speaker: Lee Skolnick, Lee H. Skolnick Architecture + Design
Partnership
A New Exhibition Design and Documentation Process (55-145)
Speaker: Jan Lorenc, Lorenc+Yoo Design
The Modern Show Exhibition
Speaker: Mitchell Mauk, Mauk Design
The Technical Exhibition (55-146)
Speakers: Ted Ferreira, City Design Group and Joe Cortina,
Cortina Productions Inc.
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120
|
| Two
CDs |
$75
|
Two
CDs |
$190 |
| Three
CDs |
$100
|
Three
CDs |
$240 |
| Four
CDs |
$120 |
Four
CDs |
$280 |
Electronic Sign Design (55-140,
55-141, 55-142)
Three-Part Course
These technical courses, presented by top designers, planners, manufacturers,
and fabricators, focus on integration and how you can marry technology,
planning, content, software, and structure into design work and end
with a technology integration exercise to utilize in your work. They
include the how-to, but also the economic justification for using
each technology.
Electronic Sign Design Technology (55-140)
Speaker: Al Jensen, Barco Media
Wayfinding and Information Design with Dynamic Signs (55-141)
Speaker: Tom Long, Apple Design
Design Electronic Sign Systems and the Economics of the Dynamic
Sign (55-142)
Speakers: Don Fisher, Talisman Interactive; Craig Johnson,
Talisman Interactive; Bill Phillips, East Coast Sign
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120
|
| Two
CDs |
$75
|
Two
CDs |
$190 |
| Three
CDs |
$100
|
Three
CDs |
$240
|
Managing Software Innovation in the Office
and on the Job (55-138)
It's
not what you have but how you use it. How can a design practice efficiently
manage software strategy around their documentation process? This
course reviews PC and Mac software approaches to help you make choices
that can save thousands of dollars. Learn to wade through all the
issues and make the best software decisions for your practice.
Speaker
James Keppel, Ellipsis…
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120
|
Specifying Color and
Utilizing Light (55-137)
How
should you specify color in your next project. It is all in the light.
The science experts at Matthews Paint will walk you through the specifics
of the light spectrum and how you should use it to specifiy color
in your next project. This lecture will in simple terms link light
to color to the specific real world cases where we work. Don't miss
this great opportunity for designers to understand the science of
color.
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120 |
EGD Codes and Regulations: ADA Audit, Green
and LEEDS Certification, Universal and Multi-lingual Design (55-134,
55-135, 55-136)
Three-Part Course
The passing of the most recent ADAAG in 2004, the most recent LEEDS
standards arriving, and the work of SEGD on the Hablamos Juntos Project
make now a great time for an overview! This is the second year of
what is becoming an annual discussion on EGD codes issues that we
hope you add to your calendar. Sessions include:
The Exact ADA (55-134)
In July, the Americans with Disabilities Acts Guidelines went through
their first major update in ten years. What are the responsibilities
of designers in ADA code enforcement?
Speakers
Ken Ethridge, ASI/Modulex
Jim Chapman, Nova Polymers
Jim Meadows, Dixie Graphics
Green and LEEDS Certification (55-135)
This course covers in detail the specific strategies an EGD designer
can employ to meet both the spirit and standards of the LEEDS code.
Moderator
Ken Ethridge, ASI/Modulex
Speakers
Craig Berger, SEGD
Jim Chapman, Nova Polymers
Jim Meadows, Dixie Graphics
Universal and Multi-lingual Design (55-136)
Designing for multiple language groups and regulatory codes in the
healthcare, transportation, and institutional environments.
Speakers
Jon Bosio, Hillier Group
Jim Bolek, JRC Design
Wendy Olmstead
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120
|
| Two
CDs |
$75
|
Two
CDs |
$190 |
| Three
CDs |
$100
|
Three
CDs |
$240
|
Wayfinding for Retail Facilities (55-132)
Hear the business history and methodologies behind
retail wayfinding from one of the leading designers and thinkers in
the field. He starts with the overall business practices of wayfinding
by leading firms and than delves into the current wayfinding design
methodologies employed today. A must for anyone interested in understanding
the wayfinding concepts behind retail.
Speakers
Stuart Glass, Millennium Display Group
Craig Berger, SEGD Wayfinding and the Call
of the Mall–Free Bonus
Paco Underhill and Craig Childress of Envirosell,
the leading retail research firm behind books like Call of the Mall
and Why We Buy, provide a list of three retail wayfinding systems
that work – and three that don't – based on the exciting
research methods developed by the firm.
Speakers
Craig Childress, Envirosell
Paco Underhill, Envirosell
Fees
| SEGD
Member |
|
Non-Member |
|
| One
CD |
$40
|
One
CD |
$120
|
Specifying Materials to Make Budget
(55-131)
Two leading fabricators
from the East and West coasts speak on the basic skills a designer
needs to specify materials. The speakers cover issues of longevity,
cost, and rough size basics for a variety of materials and include
how they can be used most effectively. Phil Bolduc reviews a series
of projects by leading designer |